1.
Dhivya Lakshmi. N, Vijayakanthan.S. When AI Speaks: The Role of Awe and Habit in Shaping Brand Engagement through Voice Assistants in Experiential Services. IJCISIM [Internet]. 2026 Aug. 17 [cited 2026 Aug. 19];18(17s):35-48. Available from: https://cspub-ijcisim.org/index.php/ijcisim/article/view/3493