Lakshmamma G, Syed Abid Hussain. A Bibliometric Analysis of Social Media Marketing and Consumer Behavior: Trends, Theories, and Future Directions. IJCISIM [Internet]. 2026 Sep. 5 [cited 2026 Sep. 10];18(2):2133-62. Available from: https://cspub-ijcisim.org/index.php/ijcisim/article/view/5532