V. VIDYA, C.S. PURNIMA. SOCIAL MEDIA MARKETING AND PURCHASE INTENTION AMONG GEN Z CONSUMERS. IJCISIM [Internet]. 2026 Aug. 20 [cited 2026 Oct. 21];18(22s):2004-11. Available from: https://cspub-ijcisim.org/index.php/ijcisim/article/view/5829