E-Learning Success in Action! From Case Study Research to the creation of the Cybernetic e-Learning Management Model

Abstract

This paper reports the use of e-Learning in practice based on a structured and embedded participatory observation and the tracking of activities by conducting a case study including two cases in an international environment of BMW Group as an international acting organization. The observations aimed at two different research goals; first, to identify real existing problems and therefore the need-for-action when using e-Learning in professional organizational context; secondly, to observe and analyse structures supporting successful e-Learning based on the conclusions and research hypotheses produced in previous literature review [3]. Key insights of the conducted case study on the success and problems of e-Learning in empirical context are; (1) all e-Learning success dimensions were assumed [3] can be observed within the two empirical cases at BMW Group; and (2) correlations between the e-Learning success dimensions (especially e-Learning critical success factors and e-Learning key performance indicators) were tested and found. The second part of this paper consists of the description of the Cybernetic e-Learning Management Model which is derived from the insights are gained by the previous mentioned case study.