Study on the Network Effect and Communication Patterns of Non-Heritage Conservation Programs Based on Large-Scale Social Media Data Analysis

Abstract

 In this paper, we introduce the topology of large-scale social network to measure the network effect of the non-heritage protection project, and propose a modified SIRI information dissemination model to realize the dissemination of the non-heritage protection project on the basis of short-video social media network. After that, by considering the multidimensional (UGC) communication power of NRM short videos, we construct a UGC-based NRM short video communication power framework, realize the integration of “structure-content-use”, and analyze the communication characteristics of NRM short videos. The results show that the dissemination subjects of NRM protection projects are diversified, the dissemination network is relatively sparse and less complete, and the key nodes in the dissemination network are at the core of the public opinion dissemination network. In the current social network, 15% of the people create 90% of the UGC, and the 67th UGC is the dividing line between high and low retweets. In addition, the dissemination cycle of UGC with high retweets in the network is usually 4~5, and it will go through the three stages of latency-explosion-fading.