Demographic Influences on Saving Motives Among Salaried Women: Precautionary, Investment, and Discretionary Behaviours

Abstract

The study made an attempt to examine influence of demographic factors on saving motives of salaried women in Delhi NCR. Three main categories of saving motives which have been taken into consideration were: Contingency and Precautionary motives, Major lifegoals and investment motives and Lifestyle and Discretionary motives. A survey was conducted through structured questionnaire and data from 803 salaried women was collected. Quantitative Analysis involving descriptive statistics and correlation was used to test 3 major hypotheses formed on basis of association between saving motives and demographic variables involving age, marital status, educational qualification, occupation domain, working city, Annual Income, Annual expenditure, annual savings. 
As a result, in case of contingency and precautionary motives, no significant association was found with the given demographics. In case of major lifegoals, positive association was found with marital status, age, occupation domain and working city, whereas in case of lifestyle and discretionary motives, a positive association has been found with age and marital status. 
The study adds up to literature related to financial behaviour of salaried women, which would help policymakers to draft and implement effective schemes to cater different needs of salaried women at different stages of life.