Service Diffusion in a Market Considering Consumers’ Subjective Valuations

Authors

  • Kousuke Fujita Research into Artifacts, Center for Engineering, The University of Tokyo
  • Takeshi Takenaka Center for Service Research, National Institute of Advanced Industrial Science and Technology
  • Nariaki Nishino Research into Artifacts, Center for Engineering, The University of Tokyo
  • Kanji Ueda National Institute of Advanced Industrial Science and Technology

Keywords:

service diffusion, lifestyle, network externality, agent-based modeling, multi-agent simulation

Abstract

With increasing networking and market globalization, it is becoming increasingly difficult to understand how social valuations of products or services emerge based on the interaction of consumers’ value judgments. This paper presents a description of a service market model and constructs an agent model of consumers considering a consumer’s subjective value using data obtained from a lifestyle survey. Results of the survey elucidate the relation between the usage of information technologies and other consumer attributes. Results of a multi-agent simulation show that the service diffusion pattern can change according to the influence of the intensity of network externalities.

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Published

2009-01-01

How to Cite

Kousuke Fujita, Takeshi Takenaka, Nariaki Nishino, & Kanji Ueda. (2009). Service Diffusion in a Market Considering Consumers’ Subjective Valuations . International Journal of Computer Information Systems and Industrial Management Applications, 1, 9. Retrieved from https://cspub-ijcisim.org/index.php/ijcisim/article/view/5

Issue

Vol. 1 (2009)

Section

Original Articles